Welcome back! In honor of my blog approaching its 6 month birthday...
...I thought it would be interesting to sit down and share some of the knowledge I have accumulated over the course of my time as a blogger combined with some of the information I have gathered from being a college student whose classes are centered around communications and social media. I have read many posts on other blogs similar in nature to the idea of this one, but I have yet to read any which speak with the level of candor I believe is appropriate when discussing the reality of blogging (let's count how many times the word blogging is used in this post).
Scroll down to continue reading!
- ENSURE YOUR HEART IS IN THE RIGHT PLACE -
We've all been in the position where one falls witness, or more appropriately victim, to a blogger/influencer halfheartedly pushing a product or service because they are benefiting from doing so (i.e. $$$). If you're going to be a blogger, go into it without the intent or expectation of receiving a paycheck or obtaining goods/services for free from companies. Doing so only wounds the bond and trust genuine bloggers work day and night to establish with their audiences.
- OVERNIGHT SUCCESS DOESN'T HAPPEN -
Internet and social media platform algorithms were designed much differently in the past than they are today. In this context the past may be as recent as only a year ago. The same system which may have brought someone else what could only seem like overnight fame is likely no longer intact. Therefore, if you are just starting out as a blogger or have already begun to establish yourself, it would behoove you to refrain from indulging in the illusion of gaining instantaneous clout the second you launch your website. Building an audience takes time, patience, and strategy- which leads me to my next point...
- FAMILIARIZE YOURSELF WITH BASIC MARKETING CONCEPTS & SEO -
Marketing is the key to survival among the overpopulated realm of blogging. Due to the astronomical number of blogs currently in existence, the climate for garnering a following has grown colder than ever. While this can seem daunting it doesn't have to be; as I previously said, marketing is your ticket out of the dog house. Tips, tricks, and more information about how to practice efficient marketing methods is widely available across the internet (I myself could dedicate an entire post to the subject alone). SEO, or search engine optimization, however, is a different animal to conquer. You want people to find your blog off of a search engine based on key terms in your title/post. To do this, you must embed the photos on the page to include Alt text in order for Google to produce your post/blog in search results. It's also crucial to pepper keywords throughout the page to contribute to so. These aspects of blogging are imperative to master.
- BE CONSISTENT -
Alongside marketing, consistency is another aspect of finding success for your blog. Developing some sort of schedule or determining the number of posts you intend to produce each month will allow your audience to better identify when to expect content from you. It is also important to refrain from oversaturating your audience with too much content. Dictating the appropriate level of content production can be achieved by reviewing your analytics.
- EXTRA EFFORT COUNTS -
Putting together a post takes time. For myself, coordinating, shooting, writing, editing, assembling, and distributing can take up to a week or more. This is because I uphold a commitment to creating competent content intended to resonate with my audience in the most clear and concise way possible. I strive to present all materials present across my site in such a way to reflect who I am and what my values are. As someone who participates as an audience member of other blogs, I can speak from experience in reference to the idea of quality content having a higher value than content for the sake of content.
SIDE NOTE: if you're reading this, thank you for your support!
- SUPPORT THE COMMUNITY -
As I previously mentioned, the number of bloggers/blogs available today is incredible. With so many other bloggers out there it would only make sense to befriend some of them! Blogger relationships can be so rewarding, as the support you and a friend can offer one another is insurmountable. Two of my favorite blogs include Emma's Edition (@emmasedition) by Emma Cortes and California Brunette (sydneylove23)! I've had the chance to interact with each of these lovely ladies and they are so sweet. Check them out on Instagram!